Apache STA-BIL Truck Magazine Editorial
This magazine editorial was created for the Mecum Magazine in order to spread word that a custom built Apache truck would be auctioned off at one of the upcoming auctions for charity. Mecum Auctions has long worked with Curing Kids Cancer and together have raised millions of dollars to help research the fight against childhood cancer. So, needless to say, the pressure was on to deliver an outstanding editorial. In the end, with the help of a great story and incredible photos, the article turned out excellent.
At auction the truck got a lot of attention and ended up raising almost $70,000 for Curing Kids Cancer.