The owners of Perk-N-Pickle were in search of someone to create a logo for their new food truck business. They wanted a logo that had an organic but modern feel. Their idea was to give people what they were asking for and most enjoyed, coffee and healthier food options. The company motto is; "Fresh Food may take a little longer to cook but you have to dill with it". The colors(green, brown) were picked to obviously represent coffee and green healthy food and pickles. The black and white logos were the options that were given after the conceptual stage.