Guitar Search Logo

Mecum Auctions was looking to expand their live auctions by auctioning guitars. I had the pleasure of creating the logo. The challenge with creating this logo was trying to incorporate the Mecum look, logo, as well as the 'by Domino' line. I went with a script font that had a vintage feel since most of the guitars they were advertising were vintage guitars. The red shape is supposed to represent a guitar pick. I carried over the Mecum colors(black, red, yellow) and the script 'M' from the Mecum logo to help tie it back to Mecum Auctions.